Doctor Profiles 
When Brad Archer, M.D., arrived at Monument Health in 2017, as Chief Medical Officer, he brought a powerful insight from his time at the University of Iowa, where he witnessed the transformative impact of community philanthropy. What he found in the Black Hills was both an opportunity and a challenge. Compared to similar health systems across the nation, Monument Health’s philanthropic support was remarkably low. “That was more a reflection of the community’s lack of engagement with us.”
Leading by Example
For Dr. Archer, the solution was clear: physicians had to lead the way. “If physicians aren’t engaged with their health system and showing that engagement through their financial support of the Foundation, then why would the community support it?”
This philosophy led to the creation of the Foundation Physician Leadership Group, including physicians who bring experience from institutions with strong philanthropic cultures. The results speak for themselves. In just three years, annual Foundation giving has grown from roughly half a million dollars to over six million.
The Vision Forward
Looking ahead, Dr. Archer, the Foundation Physician Leadership Group and Foundation Director Hans Nelson have set an ambitious goal: “We would like to see 100% of our physicians support in less than five years. In some way that is meaningful to each physician who is donating,” said Dr. Archer.
This message resonates beyond just fundraising. For Dr. Archer, it’s about physicians understanding their role as community leaders and their demonstration of support as a powerful statement to the region. “Everything we do in terms of relationship development with the community builds an opportunity for the community to feel like they are part of their health system, and their health system is part of their community.”
Beyond his role at Monument Health, Dr. Archer serves on the boards of West Hills Village and One Heart, embodying his belief that physicians should be civic leaders. His commitment extends to creating a culture where everyone feels invested in Monument Health’s success.
“Our margins are so thin in health care now that without philanthropy, there would be no growth,” said Dr. Archer. As Monument Health continues expanding, with projects like a Children’s Hospital, philanthropic support becomes increasingly critical.
At its core, though, the Foundation’s work is about relationship building. “Your donation matters. We want everybody in the community’s name on that list.”