RAPID CITY, S.D. (Jan. 8, 2021) – Monument Health has announced that Robin Zebroski, Vice President of Strategic Marketing and Communications, has expanded her role to also serve as the senior leader of the Monument Health Foundation. Her new title will be Vice President of Foundation and Brand Strategy.
The Monument Health Foundation is responsible for all fundraising programs and serves as the liaison between Monument Health and a generous family of benefactors. One hundred percent of gifts are used for programs, patient care environments and equipment to support important services throughout the Black Hills including the neonatal intensive care unit, hospice, cancer care and more.
“A successful philanthropic foundation requires a leader who enjoys and builds authentic relationships, achieves results, keeps the foundation vibrant and relevant, is resilient in overcoming obstacles and applies creative thinking to develop sustainable programs to support the ever-changing health care environment,” said Paulette Davidson, Monument Health President and Chief Executive Officer. “These are all traits that Robin demonstrates as a current Monument Health executive.”
Zebroski joined the organization in May 2017 as the Vice President of Strategic Marketing and Communications. Her accomplishments include the systemwide Monument Health rebrand, securing the naming rights of the Rapid City Civic Center (The Monument), leading the due diligence process for joining the Mayo Clinic Care Network and developing a communications platform to support the community during the COVID-19 pandemic.
Pat Burchill, retired banker and Foundation Board Chair, has served in an interim role as Acting Foundation President since July. Burchill will continue to serve as Foundation Board Chair.
“I would like to thank Pat Burchill for serving as the Acting President of the Monument Health Foundation as well as presiding as the Foundation Board Chair during 2020,” Davidson said. “Throughout the year and during the uncertainty of the pandemic, the entire Foundation team remained active, connecting the community to our mission and raising needed funds to support the delivery of health care in our region. Pat’s leadership in a time of need has been invaluable.”
Prior to joining Monument Health, Zebroski spent 10 years at the Sioux Falls-based marketing firm Lawrence & Schiller. Before that she was Director of Internet Marketing and an adjunct professor at Black Hills State University. She holds a Master of Business Administration degree in Marketing Strategy from Regis University and a Bachelor of Science degree in Mass Communications from Black Hills State University.
Zebroski currently serves on the Visit Rapid City board of directors and the Sturgis Booster Club and is an active volunteer throughout the community. She and her husband (Melvin) and their five sons (Braden, Tegan, Teryn, Chase and Tarver) enjoy a busy life in the Sturgis area.
About Monument Health
Headquartered in Rapid City, S.D., Monument Health is a community-based health care system with a mission to make a difference, every day. The system offers care in 33 medical specialties and serves 20 communities across western South Dakota and in eastern Wyoming. With over 4,500 physicians and caregivers, Monument Health is composed of 5 hospitals, 8 specialty and surgical centers and more than 40 medical clinics and health care service centers. Monument Health is a member of the Mayo Clinic Care Network.
About Monument Health Foundation
The Monument Health Foundation strengthens the health of our communities by building a culture of generosity. In partnership with Monument Health, the foundation aspires to excellence in health care through gifts of engagement and generosity. The foundation shares the values of Monument Health and maintains a high level of accountability and dedication.