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Sports Performance Institute signs Freestyle Motocross pro

RAPID CITY, S.D. (Dec. 15, 2020) – James Carter, professional Freestyle Motocross rider, has signed a sports performance agreement with Monument Health Sports Performance Institute. This is the third such agreement signed with a professional athlete.

Carter, a Rapid City native, decided at age 14 that he wanted to ride Freestyle Motocross. With determination, passion and hard work, he was able to embark on a professional career as an FMX rider by the time he was 18 years old.

Carter’s race history includes:

  • First Place ASA FMX World Championships
  • First Place Monster Energy X Pilots Tour
  • First Place Costa Rica X Nights
  • First Place IFMXF Best Whip
  • Third Place IFMXF FMX
  • Red Bull X-Fighters
  • Nuclear Cowboys
  • Nitro Circus

“Motocross is a rigorous sport and these athletes, as with all athletes, need to be physically and mentally prepared in order to perform their best,” said Mike Latour, Monument Health Director of Musculoskeletal Care. “We are very excited to be added to James’ performance team and help him with his career aspirations. We are also excited to help recognize and promote the sport itself, as it continues to grow in popularity both regionally and worldwide.”

“My partnership with Monument Health is one of the biggest accomplishments I have had in my career,” Carter said. “Monument Health and the Sports Performance Institute Powered by EXOS combine the best health care and great physical therapy. This is everything I can ask for, to know my overall health will be at 100 percent, which is key when it comes to being an athlete.”

Jim Rix, Monument Health Southern Hills Manager of Sports Medicine and Performance said, “We’re extremely pleased and excited to be partnering with an individual that values his pursuit of enhancing his own physical and mental performance as well as impacting individual athletes’ lives throughout the motocross community.  The Sports Performance Institute is excited to begin working with James’ performance team to further the growth within the sport of motocross.”

Carter joins Tamara Gorman, world-class triathlete, and Martin Christofferson, hopeful for the U.S.A. Olympic Bobsled Team, in signing with Monument Health Sports Performance Institute. Monument Health trains athletes of all abilities and levels. For questions, please call 605-755-6143.

Stephany Chalberg
Public Relations Manager
Strategic Marketing and Communications
Monument Health

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